Federal Trade Commission

The FTC has issued new guidelines, the one most likely to impact me is:

"The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service."

Future product reviews where payments are received will include a comment where LJ types 'whore'

For those rare cases where LJ is just pissed at me and no products were endorsed I will add a 2nd comment to confirm that no products were actually reviewed in blog post.