More Brilliant Marketing

Congratulations bayne_s,

Your play on Full Tilt Poker throughout 2007 has earned you an Iron Man "Year End Bonus" of $1050.
For every month that you reached an Iron Man level during 2007, we awarded you with a corresponding number of Bonus Dollars that you can play for starting on January 1st, 2008. Bonus Dollars were awarded on the following scale:
25 Bonus Dollars for every month you achieved Bronze
50 Bonus Dollars for every month you achieved Silver
75 Bonus Dollars for every month you achieved Gold
100 Bonus Dollars for every month you achieved Iron

To receive your bonus, play between January 1st and January 31st to earn the points required to unlock your Bonus Dollars. For every Full Tilt Point you earn in January, $0.05 will be converted into real money.
If you have not earned your entire bonus by the end of January, you will still receive the partial amount you earned on February 1st.
Thank you for your play during 2007 and have a profitable 2008.

Sincerely,

Full Tilt Poker

Another noted points whore got a similar e-mail, this of course led to a prop bet over who could clear more of bonus. At a nickel a point I think a near personal record 21k points is required.

677/day seems so easy to achieve, just what would I do with the 60 bonus medals.

The genius of the marketing is even if every player in a ring game is getting a nickel a point back from FullTilt they still clear 55 cents a point in rake while everyone is increasing playing volume. Odds of busting chasing bonus are sadly greater than zero.

I bubbled in Omahaha tourney in FullTilt. I went out from BB 31st with 27 paying. In a rare move I was an 85:15 favorite post flop with a pp, board pair, oesd and flush draw against a smaller pp, same board pair and lower oesd (with me holding 2 of his outs, with 2 other outs giving me flush). Offsuit straight hit turn and I fall short. Managed to salve my wounds playing 6-max PLO on a 1/2 $80 cap table. It was silly how often draws hit for me and missed for others for a 9 cap profit.